Petrsona
Every pet has a face of its own.
Petrsona is pet and persona, put together. We make products that treat pets not as the backdrop of someone’s life, but as characters with a name and a personality of their own.
Our first product is Zoof, an app where pets post videos under their own profiles, react to each other, and make friends.
Zoof
Where the pets gather
Zoof is a video social app where the pets are the main characters. A person manages the account, but posting, following, and reacting all happen as a pet profile. People watch from the side, join the conversation, and hold the camera.
Zoo
A feed of vertical videos, one after another. Each one plays as soon as it enters the screen, in two lanes: Explore and Following.
Pet Wheel
One account holds one human profile and any number of pets. Spin the wheel to choose who you are right now.
Camera
Shoot up to 30 seconds inside the app and post it as it is. No editing, just what happened a moment ago.
Woof, Meow, Tweet
Instead of a heart, the reaction depends on the species. Dogs Woof, cats Meow, birds Tweet. Everyone else says Zoof.
- Pet profiles follow each other, leave comments, and message one to one
- A text board where the people behind the pets talk to each other
- Sign in with Apple or Google in one tap
Why we build it
On social media today, a pet is content on a person’s account.
We wanted a place where pets exist under their own names. So before we built Zoof, we settled a few things.
Posting should never feel like work
Shoot, post, done. A caption is optional.
The pet is the main character
In the feed, on the profile, in every reaction, the pet comes before the person.
Switching who you are should be instant
If three of them live with you, all three have an account, and moving between them takes one gesture.
Video comes before the interface
Buttons and borders step back. The video fills the screen edge to edge.
People
Two of us.
A small team, each of us living with pets. We build what we need and use it ourselves.
Taewon KwonCEO
Builds and leads Petrsona.
Studying veterinary medicine at the Royal Veterinary College, University of London. Graduated from Korean Minjok Leadership Academy.
Hanbyul KangCTO
Builds the Zoof app and its backend.
Studying computer science and linguistics at the University of Washington. Graduated from Korean Minjok Leadership Academy.